Do you know your ABC’s? Here’s a closer look at Google’s holding company, Alphabet

In 2015 the leading Internet search engine Google officially became Alphabet, a multinational collection of companies with Google being the biggest under its umbrella. Google’s cofounders took on executive roles in Alphabet, with Larry Page serving as CEO and Sergey Brin as President. 

Google’s share price has increased exponentially from its initial offering price in August 2004, and is often referred to as a value stock. For a quick overview on  the share, watch this Alphabet stock analysis video from Amigobulls.com.

So what doies Alphabet look like today? Firstly, it consists of two main divisions: Google and Other Bets. Other Bets  includes subsidery companies like home-tech company Nest, internet provider Fiber and life-sciences unit Verily.

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Read the full story from Business Insider on how all of Alphabet's companies fit into the bigger picture here.

Any opinions, news, research, reports, analyses, prices, or other information contained within this research is provided by an employee of EasyEquities an authorised FSP (FSP no 22588) as general market commentary and does not constitute investment advice for the purposes of the Financial Advisory and Intermediary Services Act, 2002. First World Trader (Pty) Ltd t/a EasyEquities (“EasyEquities”) does not warrant the correctness, accuracy, timeliness, reliability or completeness of any information (i) contained within this research and (ii) received from third party data providers. You must rely solely upon your own judgment in all aspects of your investment and/or trading decisions and all investments and/or trades are made at your own risk. EasyEquities (including any of their employees) will not accept any liability for any direct or indirect loss or damage, including without limitation, any loss of profit, which may arise directly or indirectly from use of or reliance on the market commentary. The content contained within is subject to change at any time without notice.

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