The power of the collective – it’ been written about and studied for ages. It’s how a lot of people, living in a fast-paced connected world, are able to gain perspective from a wide range of opinions and ideas and use it to make more refined, quicker decisions. It’s how Indigogo creates funding opportunities for entrepreneurs, how Amazon helps you decide what book you might like to read next, or how Spotify’s Discover Weekly totally knows your kind of musical jam and serves it to you without you even having to look for it. It’s curation at scale, based on behavior.
The same goes for investors.