---
title: Do you know your ABC’s? Here’s a closer look at Google’s holding company, Alphabet
description: A quick look at Alphabet Inc., and how Google fits in the picture.
---

[EasyEquities Blog ](https://blogs.easyequities.co.za)

# [Do you know your ABC’s? Here’s a closer look at Google’s holding company, Alphabet](https://blogs.easyequities.co.za/do-you-know-your-abcs-heres-a-closer-look-at-googles-holding-company-alphabet)

 Written by [Carly Barnes](https://blogs.easyequities.co.za/author/carly-barnes) | Jul 19, 2017 1:16:42 PM

In 2015 the leading Internet search engine Google officially became Alphabet, a multinational collection of companies with Google being the biggest under its umbrella. Google’s cofounders took on executive roles in Alphabet, with Larry Page serving as CEO and Sergey Brin as President. 

Google’s **[share price](https://www.google.com/finance?q=NASDAQ:GOOGL)** has increased exponentially from its initial offering price in August 2004, and is often referred to as a **[value stock](http://www.investopedia.com/articles/investing/080113/income-value-and-growth-stocks.asp)**. For a quick overview on  the share, watch this [**Alphabet stock analysis** video](https://amigobulls.com/stocks/GOOGL/analysis) from Amigobulls.com.

So what doies Alphabet look like today? Firstly, it consists of two main divisions: Google and Other Bets. Other Bets  includes subsidery companies like home-tech company Nest, internet provider Fiber and life-sciences unit Verily.

 

Read the full story from Business Insider on  how all of Alphabet's companies fit into the bigger picture **[here](http://www.businessinsider.com/alphabet-google-company-list-2017-4/#google-officially-became-alphabet-in-october-2015-with-the-hope-of-allowing-businesses-units-to-operate-independently-and-move-faster-google-cofounder-larry-page-is-the-ceo-of-the-umbrella-company-alphabet-1).**

[View full post](https://blogs.easyequities.co.za/do-you-know-your-abcs-heres-a-closer-look-at-googles-holding-company-alphabet)

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