Purple Group 2024 Annual Results: A Decade of Growth and Transformation

Purple Group, EasyEquities' parent company, has released its 2024 annual results. 

As we celebrate our 10th year, 2024 stands out as a pivotal moment in Purple Group's journey - a year defined by growth, innovation, and transformation. None of this would have been possible without the trust and support of our investors, customers, and community.

Join our CEO, Charles Savage, and renowned journalist Giulietta Talevi in a webinar today where they'll unpack the highlights and insights from Purple Group's 2024 annual results.

Date: 26 November 2024
Time: 1:00 PM 
Register now to secure your spot.

A Year of Remarkable Highlights

This year, Purple Group has firmly cemented its place as a robust, established company with EasyGroup having close to R60 billion in assets under management. From our roots as a startup, we’ve evolved into a trusted name, serving both individual and institutional investors.

Here are some key milestones:

• Purple Group revenue surged by 45,1% to R400 million, showcasing exponential growth across the business.
• EasyGroup revenue increased by 51,5% to R360 million, bolstered by new and loyal customers alike.
• Operating expenses rose by only 7,6%, a testament to our disciplined approach to sustainable growth.
• Investor registrations climbed by 11% to 2,29 million, while active investors increased by 10,4% to 991 320.

Expanding Opportunities for Our Investors

We continue to grow and innovate, tailoring our offerings to meet the diverse needs of our community:

• EasyTrader and EasyBonds joined our product suite, empowering investors with more tools and opportunities.
• EasyProtect was revamped, and EasyCredit is undergoing enhancements to deliver superior benefits and experiences.
• Our EasyETFs platform, fully integrated with Thrive for zero-brokerage investing, is gaining traction, with significant growth anticipated as we expand our marketing efforts.
• More of you are embracing property investing through EasyProperties with active investors increasing by 17,8% to 122 462, while EasyCrypto saw client assets grow by 93% to R0,87 Billion.

Education: The Foundation of Investing Success

We believe that informed investors are empowered investors. That’s why we’ve deepened our commitment to education through initiatives like:

• Insights and research on our blog,
• Bite-sized knowledge gems on our socials, and
• Thrive activities, which have grown education by an incredible 496% this year, helping shape better investing behaviours.

As we reflect on a decade of growth, we’re more optimistic than ever about what lies ahead. Your support has been instrumental in helping us achieve these milestones and in shaping Purple Group into the thriving, innovative force it is today.

We invite you to explore the full details of our 2024 results and see how we’re building a brighter future for investors everywhere.

Thank you for being an integral part of our journey. Here’s to the next chapter of success, together!