EasyEquities Blog

Understanding When To Buy or Sell

Written by Cay-Low Mbedzi | Mar 7, 2024 10:00:00 PM

In the world of investing, knowing when to buy and when to sell can make or break your portfolio. However, it's crucial to understand that successful investing isn't about timing the market; it's about spending time in the market. 

Start Investing, Stay Invested 🕐

One of the most important principles of investing is to start early. The power of compounding means that the earlier you start investing, the more time your money has to grow. However, it's equally important to stay invested for the long term. Trying to time the market by jumping in and out can potentially lead to missed opportunities and lower returns. Setting personal goals can provide the motivation needed to stay invested even during market fluctuations and different economic environments.

Buying: What to Look For 💼

When buying an asset, whether it's stocks, bonds, or real estate, investors may want to look for value. This could mean finding undervalued assets with strong fundamentals or assets with long-term growth potential. Buying the dip refers to purchasing an asset when its price experiences a temporary decline within an overall uptrend. This strategy assumes that the asset's intrinsic value remains intact and that the price will eventually rebound. To execute this strategy effectively, investors should assess the asset's fundamentals, analyse technical indicators, consider market sentiment, implement risk management strategies, and evaluate the long-term growth potential. 

Conducting thorough research, analyzing financial statements, and understanding market trends can help investors make informed decisions. Setting investment value targets, such as share price targets based on valuation metrics, can provide a clear framework for when to initiate a position or buy the dip.

Selling: When to Take Profits 💸

Knowing when to sell is just as important as knowing when to buy. Investors have the option to consider taking profits when an asset has reached its fair value or when there are better opportunities elsewhere. Additionally, profit-taking can help protect against market downturns, mitigate risk and protect value gained over time.

When deciding to sell, evaluate the current market conditions and potential future trends. Consider factors such as overall economic health, industry-specific news, and market sentiment. If the market appears overvalued or if there are signs of a downturn, it might be a good time to consider taking profits. By setting profit targets based on investment goals and market conditions, investors can make disciplined decisions about when to exit a position.

Understanding Gains and Losses 📈📉

The value of assets fluctuates over time, leading to realised gains and losses. Realised gains occur when an investor sells an asset at a higher price than what they initially bought it for; while realised losses occur when an asset is sold at a lower price. It's important to remember that while losses are limited to 100%, the potential for growth is limitless. Setting personal benchmarks for acceptable gains and losses can help investors stay disciplined and avoid emotional decision-making.

Settling Your Investments 🤝

After selling an investment, the proceeds are classified as Unsettled Cash for a period of 5 business days until they are deemed settled. This Settlement Period is standard procedure, but investors can speed up this waiting period by utilising features like EasyEquities Early Settlement.

You can learn more about settlements here or below. 

Importantly, mastering the art of buying and selling requires patience, discipline, and a long-term perspective. By focusing on value, staying invested, and understanding the dynamics of gains and losses, investors can navigate the market with confidence. Setting personal goals and investment value targets provides a roadmap for success, guiding decisions about when to buy when to sell, and when to stay the course.