---
title: Who Gave Risk a Bad Name?
description: Brad looks at the risk-return relationship, and how the investor does not need to fear taking risks in their investment journey.
---

[EasyEquities Blog ](https://blogs.easyequities.co.za)

# [Who Gave Risk a Bad Name?](https://blogs.easyequities.co.za/who-gave-risk-a-bad-name0)

 Written by [Bradley Kaplan](https://blogs.easyequities.co.za/author/bradley-kaplan) | Aug 22, 2017 3:05:15 PM

Risk, when associated with investments is a word that no one enjoys hearing, especially when it is said by the person looking after your hard-earned money. Risk is the potential of gaining or losing something of value. When you seek assistance from a person to care for your money, just hearing the word ‘risk’ may sound alarm bells.

Bradley details investment risk in [**this article hosted by CN&CO**](http://www.cnandco.com/investment-risk-explained/).

 

 

**  
@iambkaplan**

 

[View full post](https://blogs.easyequities.co.za/who-gave-risk-a-bad-name0)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Bradley Kaplan"
  },
  "dateModified" : "2019-01-21T14:24:01.395Z",
  "datePublished" : "2017-08-22T15:05:15Z",
  "headline" : "Who Gave Risk a Bad Name?",
  "image" : {
    "@type" : "ImageObject",
    "height" : 3665,
    "url" : "https://cdn2.hubspot.net/hubfs/1690236/shutterstock_557416681.jpg",
    "width" : 5613
  },
  "mainEntityOfPage" : "https://blogs.easyequities.co.za/who-gave-risk-a-bad-name0",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60.0,
      "url" : "https://cdn2.hubspot.net/hubfs/1690236/EasyEquities%20Logo%20Email%20Header.png",
      "width" : 215.38461
    },
    "name" : "EasyEquities"
  }
}
```