Our first-ever EasyAwards have landed. And the winners? Well, our investors had the final say.
On 20 October 2026, we rolled out the red carpet for our very first EasyAwards, celebrating the investors, investment products and providers that have helped shape the EasyEquities community.
EasyEquities didn't become what it is today on its own. It took millions of investors, a whole lot of investment choices, and the providers who helped make those choices possible.
Together, they've helped shape a platform that's grown well beyond where we started. More investors. More ways to invest. More possibilities. And a community that continues to surprise us.
We've always loved celebrating the people and partnerships behind our story. But this time, we decided to do things a little differently.
Enter the EasyAwards. Our first-ever awards celebrating the investors, products and providers who've helped shape the EasyEquities we know today.
And the best part? The winners were chosen by our investors.
No judges. No voting. Just the numbers doing their thing.
The EasyAwards are based on what actually happened on our platform between 1 September 2025 and 31 August 2026.
Every investment made. Every product chosen. Every investing habit built. Every friend introduced to the world of investing.
Our Business Intelligence team crunched the numbers to identify the winners across three categories:
In total, 17 winners across 10 awards. All driven by real investor activity.
And the EasyAward goes to...
From first investments to fan favourites, these awards tell us which products caught our investors' attention and attracted their money.
The Investor Starter
Everyone starts somewhere. This award goes to the product chosen by the most new investors for their very first investment.
Winner: Satrix S&P 500 ETF
The Fan Favourites
Some investments have a way of finding their people. These were the products bought by the most unique investors across different EasyEquities accounts.
The Rand of Applause
This one's about where the money went. These products attracted the highest net investment value in their respective categories.
The Slice is Right
Proof that investing doesn't have to start with a massive amount. This award recognises the share bought by the most investors investing R2,000 or less.
Winner: Capitec
Behind the products on our platform are providers helping give investors access to different ways of investing.
These awards recognise the providers our community engaged with most, based on specific investing behaviours.
The Portfolio Regular
For the provider with the most unique investors buying its passive funds in at least three separate months during the year.
Winner: Satrix
The Minimum Breaker
For the unit trust provider with the most unique investors across its range on EasyEquities.
Winner: Allan Gray
The Pro in Your Corner
For the provider whose actively managed funds, excluding unit trusts, attracted the most unique investors.
Winner: EasyETFs
Products are one thing. But the people behind the portfolios? That's where the really interesting stories live.
These awards celebrate the investors who've made their mark on our platform and in our community.
The Community Builder
Because good things are worth sharing.
This award goes to the investor who referred the most people who went on to open an account, deposit money and start investing.
Winner: Pieter de Villiers
The Mix Master
One account? Why stop there?
This award recognises the investor who invested through the most different EasyEquities accounts, while maintaining an investment in each at the end of the year.
Winner: Francois Strydom
The Thrivalist
For the investor who really understood the assignment when it came to our Thrive loyalty program.
This award recognises the highest combined Thrive engagement score, based on monthly Thrive levels and completed challenges.
Winner: Ameer Magan
And because recognition deserves a little something extra, each of our Individual Award winners receives R10,000 worth of EasyMoney into their Thrive Rewards Account.
Winner Francois Strydom and Charles Savage
The celebration doesn't end when the trophies are handed out.
Winning products will carry an EasyAwards trophy badge on their instruments for the next 12 months. Winning providers will also display their badges on their pages.
So, as you're exploring investments on EasyEquities, you might spot a little trophy along the way.
Think of it as a snapshot of what our community chose during the awards period.
Over 3 Million investors. A whole lot of stories.
When we started EasyEquities, the mission was simple: make investing accessible to more South Africans.
That hasn't changed.
But our community certainly has grown.
Some are buying their very first slice of a share. Others are building portfolios across multiple investment types. Some are investing a few rand at a time, while others are investing millions.
Different journeys. Different goals. One community.
And that's what makes the EasyAwards worth celebrating.
They're not about telling you which investments are best. They're about recognising what our investors are actually doing, the choices they're making and the habits they're building.
To every investor who made their first investment, kept showing up, explored something new or helped someone else get started: you're the reason we created these awards.
And to our inaugural EasyAwards winners, congratulations.
Here's to the people behind the portfolios.