You know who you are: brilliant, resourceful risk‑takers who turned dream‑fuel into side hustles, main hustles, and everything in between. A big chunk of our user base isn’t just investing in futures, they’re actually building them. From the person balancing spreadsheets and pastries to launch their café, to the founder launching a product from scratch, this is you. And here at EasyEquities, we see you. We get it. Because we’re built the same.
What’s wild is that our team isn’t just pro‑entrepreneurs in theory...we are entrepreneurs.
Take Higgo, our Head of Product for EasyRetire Retail. He founded FinMeUp in 2019, growing it from a financial education platform into a financial services business backed by two successful funding rounds. He later co-founded Crooz, which was acquired this year, and along the way, learned from both big wins and ventures that didn’t take off.
Or look at Emile, our Head of Operations for Crypto. While he’s scaling assets by day, he’s also supporting real-world creativity through his wife’s entrepreneurial venture, Adore Designer, a South African brand that blends bold design with fearless craftsmanship.
Even on the content side, Isha, our Head of Content, wears multiple hats. Outside of EasyEquities, she’s ventured into coaching, specialty coffee and a secret bar, where she lends her marketing expertise when she can. It’s a different kind of storytelling, but still rooted in building communities and crafting experiences.
Our teammates even bootstrapped their own ventures before bringing that grind to Easy. And you learn some things when you build from nothing:
Doing more with less (and making it look easy).
Whether it’s MVPs or guerrilla marketing tactics, you move fast and smart.
You listen to the market, stay nimble, and respond in real time.
This entrepreneurial spirit is our culture. Whether we’re coding, chatting, or creating, we bring that hustle mindset into everything we do at Easy.
Think about it: investing is entrepreneurship at its core. You’re:
Visionaries, spotting opportunity.
Calculated risk-takers, balancing boldness with prudence.
Growth-minded, tracking, tweaking, iterating, just like shaping a business.
Community-builders, growing your wealth and contributing to the broader ecosystem.
By investing, you grow companies, innovation, jobs, and opportunities. That’s entrepreneur‑level thinking.
Here’s one for the books: You’ve seen the Suits & Sneakers crew in action, right? A tight-knit entrepreneurial community that champions bold makers. And at the heart of it is Stephan Bredell, co-founder of Platō Coffee, a brand that exploded from a single container café to over 100 stores across South Africa. Their growth was built on consistency, community, and craft, and most importantly, it was intentional building.
On 16 September, the Suits & Sneakers community (and by extension you) have a golden opportunity: Mark Sham sits down with Stephan to unpack how they grew this rocket ship from launchpad to lift‑off.
At EasyEquities, entrepreneurship isn’t just for users. On the inside, we’ve got team members running everything from cafés, to burger joints, to singing gigs on the side. Whether it’s flipping patties or flipping stocks, we’re in awe of those who hustle multiple lanes, because that hustle culture shapes who we are.
If you’ve ever hesitated, wondered if you can make time, if you can risk the small stuff, if you can turn a spark into something real, this is your sign. Think of yourself less as a “passive investor” and more like a founder of possibilities:
What small opportunity can you validate this month?
Where can you apply scrappy resourcefulness inside investments or beyond?
How can you bring craft, connection, and community into what you build?
Take that next step. Lean into the grind. Build from scratch. You’ve already done it in stocks, why not in life too?
To every investor‑entrepreneur out there: thank you. You’re not just part of the EasyEquities community, you’re the reason the ecosystem grows bigger, bolder, better. You bring grit, you bring heart, and you bring impact. We see your hustle. We feel that passion. And we’re honored to be part of your journey.
Here’s to the makers, the do‑ers, the dream‑builders. Here’s to you.
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