EasyEquities Blog

Only 4 Homes. Already 60% Funded. Here’s Why This IPO Is Different.

Written by TeamEasy | Jul 9, 2025 5:00:00 AM
With only 4 luxury homes in one of Bryanston’s top streets and already 60% funded in 18 days, this boutique build is proof that scarcity sells, fast...

Here’s what makes this development different.

We’ve said it before, not all properties are created equal. And in the case of 164 on Eccleston, the value is in the story, the setting, and the strategy behind it.

Prime Bryanston East

Eccleston Crescent is one of the most prestigious streets in Bryanston — and the Hamilton Enclosure is the crown jewel. With high walls, private security, and a concentration of multimillion-rand homes, this area consistently outperforms* in terms of capital growth.

The proof? Properties here sell for R13m to R16m,comparable new developments have hit R12.5m with ease.

Boutique by Design


Only 4 luxury cluster homes will be built. That means

  • Limited supply and a stronger demand
  • Less pressure to “move volume” quickly
  • More flexibility on pricing and quality

Each home is designed by SPS Architects, who specialise in high-end residential builds. Imagine fire pits, pools, triple garages, double-volume dining areas and 4 ensuite bedrooms.

This is modern design that sells, and the “plot-and-plan” model means the buyers fund the build once land is sold.


Ready to finance a development with us?
If you’re ready to help fund a high-end build, make your first, or next, property investment with any amount you've got today.

Explore the 164 on Eccleston IPO here.





*Past performance does not guarantee future results, different types of investments involve varying risk. Take time to do your own research on your investments in order to make informed decisions.

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