New IPO: What It Really Means to Finance a Property Development

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Published on: Jun 27, 2025 7:00:00 AM

You don’t often get the chance to help build a luxury property from the ground up. But with 164 on Eccleston, you can. For a limited time, we’re inviting everyday investors to be part of funding a development. A chance to get in early.

Traditional IPO vs Funding a Development IPO
Most EasyProperties IPOs involve fractional ownership in either completed properties or in the process of being constructed. The properties then generate rental income. You invest, and you receive dividends from tenants paying rent.

But with 164 on Eccleston, we’re inviting you in earlier. Much earlier. This time, you’re not just investing in a finished product. You’re helping to fund the start of the project. You’re not buying finished apartments or collecting rent. You’re stepping into the shoes of a development financier.

These kinds of offers don’t come around often, and they don’t stay open long.

Once the capital is raised, the door shuts.

You’re Co-Financing a Luxury Development

You’re part of the group providing the capital that gets the project off the ground. The loan you fund helps buy the land and start preparation work.

You’re also participating in the equity upside. This simply means you share in the profit margin the developers make when they sell the homes.

What Is 164 on Eccleston?

A boutique 4-home luxury development in Bryanston East’s exclusive Hamilton Enclosure.
Each home is over 398sqm, with pools, triple garages, and high-end custom features.
Developed by Andev Properties and designed by SPS Architects.

3 View 3 - 419sqm-1

Why It Matters: Your Chance to Be First In

This early-stage window is usually reserved for high-net-worth insiders. But this time, it’s open to you. It’s your moment to step in as a development financier, for a medium-term play with the potential to earn before anyone else sees the building go up.

Unlike real-world developers, you’re not arguing with builders, chasing quotes, or managing timelines. You get the perks of participation without the project management headaches.

Key Benefits

Get in earlier
Higher potential returns than rental-based IPOs
Shorter timeline - profits are realised once homes are sold

Key Risks (and How They're Managed)

Your money is locked in. This is a medium-term investment (18–24 months)
The investment is secured by a mortgage bond over the land to protect your capital.
Homes are priced to match similar properties in the area to reduce this risk.
If profits fall short, the developer takes the first knock while investor returns are prioritised

Ready to finance a development with us?
Once the development funding is secured, it’s closed. So if you’re ready to help fund a high-end build, make your first, or next, property investment with any amount you've got today.

Explore the 164 on Eccleston IPO here.

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