EasyVSTRs lending a hand to PinkDrive

Breast Cancer awerness Month

It’s breast cancer awareness month, and annually, during October, major breast cancer charities embark on a campaign driving awareness around breast cancer.

More than 1 million women are diagnosed with breast cancer every year. To help fight and raise awareness, on EasyEquities, EasyVSTRs have the option to play their part in the campaign by lending a hand to PinkDrive (one of South Africa’s NPO driving initiatives around breast cancer), through the DonateForGood option in their EasyEquities app.

Who is PinkDrive?

PinkDrive NPC, a health sector NGO, was founded in 2009 by Ms. Noelene Kotschan, on the premise that “Early detection will help prolong a life.” PinkDrive’s cardinal purpose is to contribute meaningfully towards preventing as many people as it can, from succumbing to breast, cervical, prostate and testicular cancer. It’s primary focus is on citizens without access to reasonable care for these conditions, and who reside in areas where health services do not reach.

It recognises that treatable cancers receiving even the basic levels of care, could translate into varying lengths of extended life for the afflicted, when detected and treated early. It’s posture is ostensibly a promoter of health awareness in general, and specifically health education and heightening awareness of gender-related cancers in South Africa.

PinkDrives vision is to be the leading non-governmental organisation dedicated to creating and promoting awareness about cancer in South Africa, and potentially beyond; With a mission to promote awareness and early detection of, and screening for gender-related cancers in the general population of South Africa, using the message “Early detection will help to prolong life.”

PinkDrive has four principal interventions through its flagship programmes, PinkDrive and More Balls Than Most, channelled through mobile point-of-contact service delivery by skilled certificated medical/nursing practitioners, namely:

• Clinical Breast Exams: A mass screening service provided to woman and men of all ages. This service includes one-on-one cancer education focusing on self-examinations as well as a breast examination.
  
• Mammograms: A select screening service primarily provided for woman over the age of 40, unless they are referred for a mammogram by a Doctor.
  
• Pap Smears: Cervical Cancer Screening.
  
• Prostate Specific Antigen Test (PSA): These tests are a form of rapid testing for men above the age of 40 years old. These tests are administered by testing an adequate sample of blood taken from a subject.
  

Prostate and Testicular Cancer Awareness and Education

At all activations, More Balls Than Most sets up information booths and supplies information flyers to educate the public about Prostate and Testicular Cancer.

Indigent and medically uninsured woman and men are the primary beneficiaries of PinkDrive NPC’s commitment. Citizens living in rural, township and semi-urban geographies across South Africa, are of highest priority. Beneficiaries who can afford payment for the service, are charged an approved nominal amount, which in turn funds the services to the indigent and medically uninsured beneficiaries.

Learn more about donate for good here or click below