EasyEquities: 9 Years of Pioneering Investing and Changing Lives

Ladies and gentlemen, traders and investors, visionaries and dreamers, fellow EasyEquities community members!

October marks a significant milestone in our journey – the 9th anniversary of EasyEquities – on 27/10/23 to be exact!

It's been a wild ride and we can't help but look back with a sense of awe and forward with boundless optimism. Mainly because of you investors, our team, our shareholders and all we have achieved. So, let's rewind the tape and discover some fascinating chapters from our incredible journey.

We introduced our patented Fractional Share Rights model, which allows people to buy and sell portions of stocks traded on exchanges. Today, as we celebrate our ninth year, we stand stronger than ever, continuing our relentless mission to empower every individual to become an investor.

The Journey So Far:
But what's a revolution without you, our incredible investors? Over the years, we've been blessed to have you join us on this journey. Your trust, feedback, and support have been our guiding lights. We've listened to your needs, and we've evolved to serve you better. We don’t always get it right, but we work hard at fixing our mistakes, quickly.

Did you know that 56% of our clients came from referrals? You, our community, are our greatest ambassadors. You've made it your mission to invite others to the EasyEquities party. Thank you.

EasyEquities was born out of a deep desire to make investing easy, safe, fun, and educational for everyone. Our journey has been fuelled by passion, curiosity, and dedication. As we look back, we can proudly say that we have expanded our horizons in unimaginable ways.

From a single ZAR platform, we've now grown to offer a wide range of investment options, including managed products like unit trusts and bundles, USD, AUD, EUR and GBP wallets, ETFs, cryptocurrencies, property, and retirement products and bringing innovative products like EasyProtect and EasyCredit to new audiences. We've forged partnerships with industry leaders like Satrix, Capitec, Discovery, Telkom, and together made investing accessible, fun, safe, secure, interesting and rewarding. 
We've come a long way, and the road ahead is filled with exciting new products, partnerships, and initiatives.

Stats That Tell the Story:

• Number of Users: We have over 2 million registered account holders, with over 850,000 of you actively shaping the future of investing. We're inching closer to that magic one million mark.
• Notional Transaction Value: Over the years, we've handled more than R 77 billion in notional transaction value, helping investors save an estimated R 2.5 billion in transaction fees compared to our closest competitors.
• User Demographics: Our demographics tell a compelling story, with 58% male and 42% female investors, and a median age of 30 – proof that we've managed to get the youth invested and more women able to easily prove how smart they are at investing.
• Revenue Growth: In 2016, our revenue was R 7.8 million. In 2023, we've exceeded R 123 million, showcasing remarkable growth. We are working hard at our costs and look forward to the future and planned profits and investments.
• User Engagement: We've seen remarkable growth in user engagement, with an incredible 152 logins per minute in 2020.
• NAV increased from  R 1,08 billion in 2015 to R 42 billion in 2023.
• Our average NAV is currently sitting at R 36,000.

Other notable stats:

• Since inception, EasyEquities has facilitated over 37 million trades
• The company has grown from 73 employees in 2016 to over 200 employees today – a team of dedicated people who wake up each day to serve our community

As we stand here today, we extend a heartfelt invitation to every one of you to continue this legendary journey with us. Our next nine years will be about listening, learning, and aligning our efforts with your evolving values and needs. It's about serving more customers, expanding our global impact, and making fractional investments even more influential.

You see, even as a small company from a small corner of South Africa, we bear the responsibility to make investing accessible. It's a duty we embrace with passion.

As we toast to these 9 years, let's also raise our glasses to the 9 that lie ahead. Let's make investing not just easy, but incredibly empowering. EasyEquities isn't just a platform; it's a movement, and you're at the heart of it. We're not done yet; we're just getting started.