Know your Brands: Electronic Arts Inc

Electronic Arts Inc., the company behind popular games such as "Need for Speed," "FIFA," and "The Sims," is generating earnings as more gamers engage with their brands. These are just a few of the many games that EA offers, and the company is constantly expanding its portfolio!

EA is a global interactive entertainment software company that develops, publishes, and distributes games for a variety of platforms, including video game consoles, personal computers, handheld devices, and mobile phones. The company also provides online game-related services.

The EA Studios consists of more than 20 studios and 6,000+ creators worldwide. Franchises under EA Studios include names like EA SPORTS FIFA, Battlefield, Apex Legends, The Sims, Madden NFL, Need for Speed, Titanfall, Plants vs. Zombies, and F1.

Disclaimer: The brands may not be limited to the logos on the image and may change. The use of logos are for educational purposes only.

In total, the company has 15 game categories, including action, sports, racing, and more. You can view the full list of game names here.

Financials and Dividends:

The game giant reported revenue of $1.6 billion, representing an 11% year-on-year increase. Highlights in the latest results include the growth of EA Sports FIFA, Apex Legends, and The Sims 4. According to Andrew Wilson, EA CEO: 

“EA delivered a strong Q4 with record net bookings, up 11 percent year-over-year, demonstrating the strength of our business. Our teams continue to create high-quality entertainment, fueled by amazing games and deeply engaging live services.” View the full results here. 

Last year, EA announced that it would commence a $2.6 billion share buy program - a share repurchase program that will be valid until 2024. For dividends, the company has a history of paying dividends quarterly. As of writing, the last payout was made in April 2023.

Expansion

Bringing some of the world-renowned Marvel superheroes to its gaming collections, Electronic Arts Inc. announced a multi-title collaboration to make action-adventure games in October 2022. This collaboration will be with Marvel Entertainment, where they will bring forward at least three action-adventure games, the first being Iron Man.

Laura Miele, chief operating officer (COO) at EA said: “We have been long-time fans of Marvel and their impressive leadership, so this is a remarkable moment for our developers as well as our players and fans.” Jay Ong, Executive Vice President at Marvel Games, added that: “At Marvel, we strive to find best-in-class teams who can take our characters on heroic journeys in ways they haven’t before, and collaborating with Electronic Arts will help us achieve that.”

Earnings 

The company is expected to release its earnings in August 2023. To invest in Electronic Art Inc, you can click here or head over to your EasyUSD account.