Spreading Love Beyond Valentine's: EasyEquities Teams Up with Operation Smile SA

February, often hailed as the month of love, brings with it an opportunity to extend our affection beyond the traditional gestures. While spoiling our loved ones with gifts is undoubtedly heartwarming, this February, EasyEquities invites you to consider spreading love in a different way – by making a meaningful contribution to Operation Smile.

Operation Smile South Africa, a non-profit humanitarian mission, offers surgery and comprehensive care to children and adults born with cleft conditions like cleft lip and palate, as part of the global Operation Smile organization. Despite facing significant physical and social challenges, these individuals can find relief through the organization's efforts, particularly through reconstructive surgery.

Its mission goes beyond just providing medical care. The organization is about transforming lives and bringing smiles to those who need it most. With a relatively simple and quick operation, these children are given the gift of a life-changing smile, paving the way for a brighter future.

Operation Smile is also partners with Miles For Smiles Foundation, a beneficiary of the funds raised through the Wild Child Africa’s Pondo Trail Run. The foundation facilitates reconstruction surgery on children with cleft lip or palates. A couple of EasyEquities’ legends will be participating in this event to support the cause, which is taking place in May this year.

The PONDO isn't just a run; it's a run with a mission. Each step taken along this wild coastline contributes to conserving Pondoland and empowering its people via the PPP – PONDO, PEOPLE, PLANET initiative.

"When I first heard of the Pondo Trail Run, I immediately knew this was a race I would love to do. For me, the Pondo is an opportunity to explore an untouched part of our beautiful country, doing something that I love - running and challenging myself, and being in nature. Being part of this initiative also means connecting with like-minded individuals who are passionate about trail running, conversation, and community, which makes it all the more special. It's about discovering new trails, enjoying every moment, and making a positive impact on both people and the environment," said Andrea Copland, EasyEquities Head of Business Intelligence.

Other corporate sponsors and partners of Operation Smile include names like Spar, Tsogo Sun (Southern Sun), Avis (Zeda Limited), Glencore, Flash (Pepkor Holdings), and DHL, whose shares are also available on the EasyEquities platforms.

Carly Esterhuizen, EasyEquities VP of Brand, said: “What better way to show love this month than to literally give someone their smile? Our Donate for Good feature gives you the opportunity to support this incredible cause and really change someone’s life. Our community has been able to raise over R1,3 million for close to 50 charities so far, and we’re proud to be adding Operation Smile to that list.”

As we embrace the spirit of love this February, let's extend it to those in need. Investors can support Operation Smile and make a difference in the lives of children born with cleft lip or palates. Donations of any amount can help bring smiles to faces that need it most. Together, we can spread love, hope, and joy to those who need it most. Together, we can make a difference, one smile at a time.

To donate, investors can simply navigate to the final buy confirmation page when purchasing an instrument on the platform. There, you can choose to contribute R5, R50, or R500 to the charity. The default value is zero, ensuring flexibility for those unable to make a donation. 

To learn more about "Donate for Good," click here or below.