Art Collecting Made More Rewarding

What’s a Buyer’s Premium and Why Thrive Will Match Yours

If you’ve ever been curious about buying art at auction, you’ve probably come across the term “buyer’s premium.”

It’s the commission you pay to the auction house when you successfully win a bid, typically a percentage of the final sale price. 

When you buy a piece at the Strauss & Co Woordfees Auction, EasyEquities will match your buyer’s premium based on your Thrive level up to R2,000 per item, locked in your account for three years.

• Thrive Level 10? You get 100% of your buyer’s premium matched.

• Thrive Level 3? You get 30% of your buyer’s premium matched.

For example if your buyer’s premium is R1,200 and you’re Level 10, you’ll get R1,200 matched in your account. At Level 3, you’ll get 30% of that amount at R360.

Before You Raise Your Paddle: Five Things Smart Collectors Know

Like any good investor, great collectors do their homework. If you’re planning to take part in the Woordfees Auction, here are five quick things to keep in mind before you start bidding:

1. Do your research.
   Just like with any investment, knowledge is key. Understand the artist, their story, and the artwork’s history. just as you’d research a company before buying its shares. Every artist, like every investor, is unique  and understanding what drives value helps you make smarter decisions.
   
   

2. Know the fees.
   Auctions include commissions, transport, insurance, and sometimes VAT. The buyer’s premium (which Thrive matches) is part of this. On EasyEquities, we pride ourselves on transparent fees and the same principle applies here: always know your total cost before you commit.
   
   

3. Think long term.
   Art is about holding and appreciating what you own. Investing is no different. EasyEquities is all for long-term investing and building wealth through time in the market, not timing it.
   
   

4. Storage matters.
   Art needs proper care and protection and so do your investments. Just as Strauss & Co ensures the integrity of artworks, EasyEquities keeps your money safe with top-tier security and trusted custodians.
   
   

5. Start small.
   You don’t need millions to start collecting, just curiosity. Explore emerging artists, limited editions, or design pieces under R10,000. The same goes for investing: start small, stay consistent, and grow over time.

Who Can Join In?

If you’re a Thrive investor at Level 3 or higher, and you buy through the Woordfees Auction, you qualify for this match.

The Details

After the auction, we’ll verify your purchase, Thrive status, and payment. Once confirmed, the matching amount will be deposited into your EasyEquities account.

Only artworks purchased at the Woordfees Auction qualify for this Thrive benefit.  You can learn more about the Woordfees Auction and bidding process here.

 The Bigger Picture

Investing in culture is a way to back the people shaping the world we live in.

Whether you’re buying shares in companies that empower creators, or bidding on a work that speaks to your soul, this partnership is your invitation to explore art as both an experience and a potential investment.

So go ahead, browse the Woordfees Auction, find the piece that moves you, and let your Thrive level do the rest.

Your canvas is waiting.

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