Africa’s gambling market is increasingly being seen not only as a high-growth digital entertainment sector, but also as a potential source of cash dividends for shareholders.
With the market estimated at $2.29 billion in 2026 (up from $2.04 billion in 2025) and projected to reach USD 4.10 billion by 2031, the sector’s 12.32% compound annual growth rate highlights a rapidly expanding revenue base capable of supporting consistent cash generation over time. This growth is driven by widespread smartphone adoption, fintech-enabled micro-transactions, and improving digital infrastructure, which together support steady user activity and recurring revenue. The ecosystem is mobile-first, with mobile titles generating nearly 90% of total revenue.
As cloud delivery improves and latency declines through expanded data-centre capacity, platform scale and reliability strengthen, enabling more predictable cash generation for established operators across African markets.
Betway stands out as a clear beneficiary of these dynamics. Owned by Super Group (SGHC), Betway has built a strong footprint across Africa, leveraging localised products and payment systems to capture sustained demand. The platform hosts popular offerings such as Aviators.
For the quarter that ended 30 September 2025, Africa and the Middle East remained Super Group’s top-performing region, generating $226 million, 40% of total group revenue. Betway contributed $219 million, underlining its central role in converting regional growth into group-level earnings.
Source: Super Group Q3 Investor Presentation
From a dividend perspective, Super Group’s performance highlights how Africa’s gambling market can translate into tangible cash returns for shareholders.
The Group recently revealed that it expects another year of robust growth, supported by resilient casino performance and record-high customer metrics. Despite short-term volatility in sports betting outcomes, the business maintained strong cash generation, enabling the Board to declare a special cash dividend of $0.25 per ordinary share, payable in February 2026.
A special dividend is a one-off cash payment made to shareholders in addition to a company’s regular dividend. It is usually funded by excess cash, unusually strong earnings, or a specific event, and should not be assumed to be part of the company’s ongoing dividend policy.
According to the CEO, this “dividend reflects that strength and our confidence in the durability of the business,” adding that the Group is “entering 2026 positioned to grow and keep compounding long-term value for shareholders.”
Regulatory developments across African markets remain a key risk factor for investors, as gambling increasingly attracts government attention due to its growing economic and tax potential. Licensing frameworks, compliance obligations, and advertising rules can shift rapidly and vary significantly by jurisdiction, affecting operators’ ability to scale profitably.
At the same time, fiscally constrained governments may view the sector as a source of additional revenue through higher gambling taxes, turnover-based levies, or increased withholding taxes on winnings and dividends. These measures could reduce margins and limit cash available for shareholder distributions.
Sources – EasyEquities.
Author: Cay-Low Mbedzi
Any opinions, news, research, reports, analyses, prices, or other information contained within this research is provided by an employee of EasyEquities an authorised FSP (FSP no 22588) as general market commentary and does not constitute investment advice for the purposes of the Financial Advisory and Intermediary Services Act, 2002. First World Trader (Pty) Ltd t/a EasyEquities (“EasyEquities”) does not warrant the correctness, accuracy, timeliness, reliability or completeness of any information (i) contained within this research and (ii) received from third party data providers. You must rely solely upon your own judgment in all aspects of your investment and/or trading decisions and all investments and/or trades are made at your own risk. EasyEquities (including any of their employees) will not accept any liability for any direct or indirect loss or damage, including without limitation, any loss of profit, which may arise directly or indirectly from use of or reliance on the market commentary. The content contained within is subject to change at any time without notice. Past performance is not indicative of future results.
Any opinions, news, research, reports, analyses, prices, or other information contained within this research is provided by an employee of EasyEquities an authorised FSP (FSP no 22588) as general market commentary and does not constitute investment advice for the purposes of the Financial Advisory and Intermediary Services Act, 2002. First World Trader (Pty) Ltd t/a EasyEquities (“EasyEquities”) does not warrant the correctness, accuracy, timeliness, reliability or completeness of any information (i) contained within this research and (ii) received from third party data providers. You must rely solely upon your own judgment in all aspects of your investment and/or trading decisions and all investments and/or trades are made at your own risk. EasyEquities (including any of their employees) will not accept any liability for any direct or indirect loss or damage, including without limitation, any loss of profit, which may arise directly or indirectly from use of or reliance on the market commentary. The content contained within is subject to change at any time without notice.
From how-to’s to whos-whos you’ll find a bunch of interesting and helpful stuff in our collection of videos. Our knowledge base is jam packed with answers to all the questions you can think of.