Betway’s Parent Co. Plans to Continue Boosting Cash Dividends

Super Group (SGHC), the parent company of Betway, is turning betting success into shareholder value. Following a record-breaking start to 2025, with Q1 net revenue surging 27% year-on-year to $511 million, the company has been delivering consistent growth, also sharing the spoils with investors. 

This follows a 15% increase in the same quarter last year, highlighting steady growth. Regionally, Africa now leads with 39% of revenue (up from 37%), Europe rose from 16% to 19%, while the Americas dipped from 39% to 36%. The "Rest of World" segment declined from 8% to 6%. 

Sports betting is booming in Africa, fueled by a young population, rising internet access, and widespread smartphone use. Millions place bets through apps, websites, and shops, drawing interest from investors and regulators. As of early 2025, Nigeria, South Africa, Kenya, Uganda, Tanzania, and Ghana account for over 440 million bettors. South Africa leads in intensity, with a 90% participation rate supported by a deeply rooted betting culture. 

Here's what the numbers look like for the top six African countries.
 
Most of Super Group’s revenue came from Betway, with over 60% of that driven by its operations in Africa and the Middle East. The company’s CEO highlighted Africa’s strong profit potential: “If we grow revenue by 30% or 40%, you could almost double your profits there. This is the beautiful part of it.” 

“Along with record first-quarter revenue growth, Group Adjusted EBITDA increased by 120% to $111 million. Total revenue ex-U.S. grew 24% to $502 million, with Adjusted EBITDA ex-U.S. growing 62% to $121 million, keeping us on track to deliver on our annual guidance.”

• Q1 2025 profit was $59.4 million vs. $44.6 million in Q1 2024.
• Monthly active customers rose 14% to 5.3 million, up from 4.7 million in Q1 2024. 

The company’s balance sheet remains strong, with $351 million in unrestricted cash, despite increasing the minimum dividend target. Since announcing its first dividend in June 2024, the company has paid $145.8 million over 12 months and plans, subject to Board approval, to pay regular quarterly dividends starting in 2025, with potential increases if conditions allow. 

For its 2025 outlook, the company said Super Group’s combined guidance remains unchanged at greater than $2.014 billion (€1.915 billion) in revenue and greater than $421 million (€400 million) in Adjusted EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization).

Conclusion 

Super Group’s momentum reflects more than just strong numbers – it signals the growing power of digital entertainment and the company’s ability to convert global trends into lasting shareholder value. With a solid foundation and a sharp focus on high-growth regions like Africa, Super Group could be positioning itself to participate in the betting boom in Africa and lead it. 

According to H2GC Global 2029 Total Addressable Market (TAM) estimates, the TAM in Africa is projected to reach $10 billion through 2029, assuming the regulatory status quo remains unchanged. As betting activity increases, so too could the company’s revenue and, ultimately, shareholder payouts – reinforcing the potential long-term value for shareholders.

Government bonds offer a reliable way to earn fixed income by lending money to the government in exchange for regular interest payments. 

Dividends are one of the many key components of investing, representing a share of a company's profits distributed to its shareholders. 

Special dividends, also known as extraordinary dividends, are one-time payments made by companies to shareholders due to specific financial events, like windfall profits or asset sales.