Can This New Development IPO Let You Invest Like a Pro?

At EasyProperties, we believe that transparency is at the heart of good investing. Every property investment carries a degree of risk, but we also believe in taking clear, well-planned steps to manage those risks on behalf of our investors.

Below, we outline five of the most important risks you should be aware of when investing in one of our developments, and explain how we work to mitigate them.

1. Are the Units Priced Right?

One of the most significant risks in property development is that the Developer may overprice the units or underestimate the costs of completing the project. This can put pressure on sales performance and investor returns. To mitigate this, our Investment Committee carefully reviews a comprehensive development feasibility study before approving any investment. We also participate in a joint oversight committee with the Developer, ensuring we have real-time insight into pricing, budgeting, and financial decisions — plus joint signatory control over the bank account used for development expenses.

2. What Happens If the Project Doesn’t Go Ahead?

A development may not proceed as planned—especially if not enough units are sold. In such a case, we’ve secured a strong layer of protection by registering a mortgage bond over the property in favour of EasyProperties. If the development is cancelled or delayed, we hold title to subdivided, rezoned land, which we can sell to recover the initial investment. This asset-backed approach ensures we’re not left empty-handed if the worst-case scenario occurs.

3. Can I Exit the Investment Early?

Property investments are inherently illiquid, meaning you won’t be able to sell your shares quickly or easily. That’s why we position these investments as medium-term opportunities, typically held over 18 to 24 months. We encourage investors to consider their liquidity needs carefully before investing. Our aim is to deliver strong capital growth over time — not short-term returns.

4. What If Timelines Slip?

Delays in construction or approvals from municipal offices can extend the development timeline and impact returns. To manage this, we maintain ongoing communication with the Developer and closely monitor construction progress. Our commercial agreements include key provisions that allow us to step in and escalate concerns, and the development loan is secured by a mortgage bond to ensure your investment is protected even if there are delays.

5. Oversight and Use of Funds – How Do I Know the Money is Being Used Properly?

One of the most important safeguards we’ve put in place is tight financial control. Investment funds are paid into a controlled current account that requires dual signatories from both the Developer and EasyProperties before any funds can be disbursed. Our commercial agreements clearly define the specific use of funds, and a joint committee—composed of representatives from both parties — approves all key commercial terms including budgets, sales pricing, and payment flows. Every decision must be unanimous, ensuring balanced oversight.

Want to Know More?

The risks outlined above are among the most critical — but they’re not the only ones. We encourage all investors to carefully review the Risk Matrix included in the Investment Prospectus, which provides a comprehensive view of all identified risks and the corresponding mitigation strategies.

So, is it worth it?

Higher risk, yes. But also higher potential return, with real-world assets and clear protection structures in place. Know the risk. Understand the structure. Own the opportunity.

Ready to finance a development with us?
If you’re ready to help fund a high-end build, make your first, or next, property investment with any amount you've got today.

Explore the 164 on Eccleston IPO here.

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