EasyEquities and Absa: Opening Up Access to Investing for Millions More South Africans

The app where your salary lands is getting an investing option too. From October 2026, EasyEquities is available to more than 12 million Absa customers in the Absa Banking App.

Hi, 12 million.

EasyEquities is launching inside the Absa Banking App, making our investing experience accessible to more than 12 million Absa customers through a platform they already use to manage their money.

What matters here goes beyond the scale of the partnership. It's a simpler way in for millions of Absa customers and another step towards a goal EasyEquities has worked on since the beginning: making investing more accessible to more South Africans.

What Has Launched

EasyEquities and Absa have partnered to bring the EasyEquities investing experience directly into the Absa Banking App. From October 2026, Absa customers will be able to access EasyEquities through the app they already use every day, the same one where salaries land and bills get paid.

As Charles Savage, CEO of Purple Group and EasyEquities, explains: “Our mission is to make access to markets available to more people, because markets remain one of the most effective ways to grow and protect wealth over time. This partnership gives Absa clients a simple way to start investing directly through a platform they already trust and use.”

The Relationship Already Existed

This partnership isn’t starting from scratch. More than 70,000 EasyEquities clients already bank with Absa. Over 30,000 Absa shareholders and 27,000 investors in Absa investment products already invest through EasyEquities.

Sitoyo Lopokoiyit, Chief Executive of Personal and Private Banking Pan-Africa at Absa Group, put it this way: “This partnership builds on a natural connection between Absa and EasyEquities. Many Absa clients already invest through EasyEquities, while many EasyEquities users are connected to Absa as shareholders, clients or investors in our products. By bringing the experience into the Absa app, we can make investing simpler and more accessible for more of our clients.”

What This Means For EasyEquities

Every step that makes investing easier to reach is a step towards the belief we started with: that everyone deserves the opportunity to participate in the markets, wherever they're starting from. Meeting people inside an app they already trust is one of the most direct ways to act on that.

Looking Ahead

Every investor has a starting point. For some, it's a conversation. For others, it's curiosity. For millions of Absa customers, it may now be something they already open most days.

We're glad to be opening that door, because investing has always been about more than buying shares, it's about more people being able to imagine, and work towards, a future where growing their wealth feels within reach.

Hi, Absa. Hi, 12 million. Nice to meet you.

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