A sought-after Illovo address, a smart entry price and up to 1% back* with Thrive Rewards. Circa Illovo is giving property investors a few things to think about.

Our latest EasyProperties IPO, Circa Illovo, brings an opportunity to invest in one of Johannesburg's most established and well-loved neighbourhoods. And thanks to Thrive Rewards, there's a little extra in the mix.

Invest in Circa Illovo by 24 October 2026 and you could get up to 1% back* in EasyMoney, depending on your Thrive level. EasyMoney lives in your Thrive Rewards account and can be transferred to your other accounts to invest with.

24 October marks the ninth day of the IPO and your last chance to qualify for the Thrive Reward on this property.

But first, let's talk about the property itself.

An Illovo address at a price worth talking about

There's a reason Illovo remains such a sought-after neighbourhood.

Tucked between Rosebank and Sandton, it's got the convenience of two major business hubs, without losing the charm of an established residential area.

And Circa Illovo puts investors right in the middle of it.

The real headline? We're acquiring the property at a 7.2% discount to the developer's list price.

Why does that matter? Because the price you pay for a property plays an important role in its long-term investment potential. Buying at a discount gives the investment a more favourable starting point.

A neighbourhood that knows its worth

Circa sits on Oxford Road, with some of Johannesburg's best-known destinations practically on its doorstep.

There's Thrupps Illovo for the everyday essentials, the Wanderers Club for a bit of sporting heritage, and Melrose Arch, Hyde Park Corner and Sandton City all nearby.

For people working in Rosebank or Sandton, the location offers convenient access to major commercial centres, transport routes and lifestyle amenities.

The building itself has plenty going on too. Think swimming pool, gym, cinema room, co-working spaces, braai pods and 24-hour security.

It's an appealing combination for the young professionals and working tenants the property is designed to attract.

And for investors, tenant appeal matters. A well-located property with desirable amenities may be better positioned to attract rental interest.

Good investment habits deserve something back

That's the thinking behind Thrive, the EasyEquities loyalty programme designed to encourage and reward better financial habits.

The idea is simple: the more you engage in qualifying activities that help you build good financial habits, the higher your Thrive level can climb. And the higher your level, the more rewards you can unlock across your Easy accounts.

It's our way of giving something back to the people putting in the work on their financial journeys.

And property investing is just one way to benefit. Take a look at the other ways you can get rewarded here.

Rewards are paid in EasyMoney, the loyalty currency held in your Thrive Rewards account, which can be used to invest with across eligible Easy accounts.

Want to see what your Thrive level could unlock?

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