EasyEquities’ Shaun Rides with South Africa’s Sporting Legends

EasyEquities’ Shaun Rides with South Africa’s Sporting Legends
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Published on: Aug 28, 2025 8:00:00 AM
Every office has that one colleague who quietly does their job, then suddenly BOOM you find out they’re a legit Olympic medalist.

That’s our Shaun Keeling. Partner Lead at EasyEquities by day… Olympic silver medalist and now one of the country's legendary sports icons.

Shaun’s Story

Before he was leading partnerships, Shaun was out on the water, rowing his heart out for South Africa. In 2016, he brought home Olympic silver in the men’s coxless pair in Rio. (Yes, silver. Yes, the Olympics. Yes, the actual world stage).

Fast Forward to Today…

Now Shaun is part of the African Icons Invitational, a legendary ride where 60 of South Africa’s sporting greats come together to cycle for a cause that’s bigger than any medal.

With 160km of rugged trails at the Summerplace Game Reserve, Shaun will be riding alongside icons to raise funds for families of fallen SA police officers.

Why This Hits Home

We’re an investing company. We love growth. But here’s the thing: some returns aren’t financial, they’re human. The African Icons Invitational raises funds for widows, orphans, and education support. It’s about building futures for families who’ve lost so much.

And guess what? Some of the brands you already know and invest in through EasyEquities like Absa are backing this event too. 

Why We’re Proud

Shaun isn’t just riding for charity. He’s showing us what it means to carry your passion into everything you do, whether it’s rowing, cycling, or helping everyday South Africans grow their money.

And let’s be real: how often do you get to work with someone who’s not just part of the EasyEquities team, but also officially one of South Africa’s African Icons?

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Any opinions, news, research, reports, analyses, prices, or other information contained within this research is provided by an employee of EasyEquities an authorised FSP (FSP no 22588) as general market commentary and does not constitute investment advice for the purposes of the Financial Advisory and Intermediary Services Act, 2002. First World Trader (Pty) Ltd t/a EasyEquities (“EasyEquities”) does not warrant the correctness, accuracy, timeliness, reliability or completeness of any information (i) contained within this research and (ii) received from third party data providers. You must rely solely upon your own judgment in all aspects of your investment and/or trading decisions and all investments and/or trades are made at your own risk. EasyEquities (including any of their employees) will not accept any liability for any direct or indirect loss or damage, including without limitation, any loss of profit, which may arise directly or indirectly from use of or reliance on the market commentary. The content contained within is subject to change at any time without notice.

Any opinions, news, research, reports, analyses, prices, or other information contained within this research is provided by an employee of EasyEquities an authorised FSP (FSP no 22588) as general market commentary and does not constitute investment advice for the purposes of the Financial Advisory and Intermediary Services Act, 2002. First World Trader (Pty) Ltd t/a EasyEquities (“EasyEquities”) does not warrant the correctness, accuracy, timeliness, reliability or completeness of any information (i) contained within this research and (ii) received from third party data providers. You must rely solely upon your own judgment in all aspects of your investment and/or trading decisions and all investments and/or trades are made at your own risk. EasyEquities (including any of their employees) will not accept any liability for any direct or indirect loss or damage, including without limitation, any loss of profit, which may arise directly or indirectly from use of or reliance on the market commentary. The content contained within is subject to change at any time without notice.

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