Investors Want Filters. So We built a Better One.

In just one week, the filter was used 38,005 times.

And if you’re wondering which metrics your fellow investors are zeroing in on, here’s a look at the Top 5 most-used filters:

• Dividend Yield (≈45% of all usage)

• Return on Equity (ROE)

• Return on Invested Capital (ROIC)

• Price to Earnings (P/E)

• Return on Assets (ROA)

These five alone accounted for nearly 85% of all advanced-search activity. It’s clear what’s resonating: fundamentals that speak to profitability and value.

97% of filters applied were “greater than” comparisons. Whether it’s yield, return, or earnings...you’re aiming high.

How to use the Advanced Filter

Using the feature is as easy as:

1. Head to the Invest Now page

2. Select the Equities tab

3. Click Add Filter

4. Choose your metric and condition (“Dividend Yield ≥ 5%” or “ROE ≥ 10%”) and apply

According to Don, our Platform Head:

“They show us not only what our investors are hunting for, but also how they’re thinking. We’re already using this data to improve how we surface company fundamentals, making them quicker to scan, compare and act on.”

What’s next?

We’re iterating on this feature fast. You can expect smoother UI logic, smarter default filters, and more intuitive ways to explore the data you care about, all without leaving the InvestNow page.

The ultimate goal? Less time hunting, more time investing.

Stay tuned.

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