One Login, One Home: Thousands of Investors Get it

Spending less, seeing more, doing better - that’s what happens when you consolidate your investments in one place. It’s not just about simplifying your life (although, yes, forgetting ten logins is a win). It’s also about cutting costs, spotting opportunities faster, and managing your money with way more ease and efficiency.

That’s what the Bring It All Home initiative is all about: giving investors a smart, low‑friction way to move their portfolios over to EasyEquities - and get rewarded for doing it.

Sure, the 1% cashback* may have sparked some initial interest. But that’s not what sealed the deal. The real motivation? Having everything in one place, finally.

Transfers are up - and mindsets are shifting

Since launching in September 2025, portfolio transfers have grown massively. But what’s even more exciting is the shift in thinking that’s come with it.

People are realising that a single, consolidated view of their investments isn’t a “nice-to-have.” It’s a no-brainer. Whether it’s ZAR, TFSA, or Crypto - one home makes managing your money simpler and smarter.

Who’s moving? Everyone, actually.

The numbers show that this movement has hit across the board.

• Investors from as early as 2014 are bringing portfolios across - so are those who joined in 2024 and 2025, now making up our most active group of movers.
• Ages range from 1 to 84, with an average age of 36.
• And the size of portfolios being transferred? Everything from a couple of grand to millions.
• Investors who registered years ago but never invested, have brought in share portfolios worth millions.

Why they’re doing it

We asked, they answered. The top reasons for transferring to EasyEquities:

• Consolidation – no more scattered accounts and admin fatigue
• Control – it’s all in your hands, no one else’s
• Cashback – yes, it helps, but it’s not the lead motivator

And once that bonus lands in their account? It’s being put to good use.

Where’s the bonus going?

That 1% cashback* is finding its way into a healthy mix of shares and ETFs - but there’s a clear favourite. The most-bought ETF was the Satrix Nasdaq 100 among those using their bonus, and the most bought share was Purple Group Limited.

That says a lot. People are choosing to reinvest in the very platform that made this all possible - a sign of trust, belief, and long-term commitment. If you haven’t already, take a look at our latest Purple Group financial results - they speak volumes about what this movement has unlocked.

Other popular buys include:

• Naspers Limited
• Ninety One Global Diversified Income Prescient AMETF
• Satrix 40 ETF

It’s clear that this bonus isn’t sitting still.

Bring it home

This initiative isn’t about trends or hype. It’s about being smart with your money. One home for all your investments = less admin, more clarity, better control, and a cost‑efficient way to grow your wealth.

Thinking of joining the movement? Bring it all home.

To qualify for your 1% cashback*, make sure you:

• Initiate and complete your transfer

• Fill out the short survey we’ll send you once it’s done

• Enter the unique campaign code 'BringItAllHome' in the survey

*Ts&Cs apply.
*Living annuities currently excluded.
Retirement Fund Transfer Ts&Cs can be found here.