Purple on Purpose: Redefining What’s Possible

What if wealth wasn’t something only a few people talked about, but something millions started building, sharing, and sticking with? That’s the story behind EasyEquities.

Why EasyEquities Feels Different

We lit a spark. And today, that spark has grown into a million-strong community of South Africans choosing  their financial futures.

Search for “investment platforms in South Africa” and you’ll find plenty of options. But ask a million people why they stay with EasyEquities, and the answers sound more like a movement than a marketplace.

• Because it made investing less intimidating.

• Because the product lineup grew with their needs.

• Because behaviour was rewarded.

• Because it felt human.

This is what happens when a team refuses to build for just one kind of investor.

Purple Group’s Platform Vision

The company is evolving into a full-spectrum wealth platform, expanding our offering from two products to over a dozen, entering new markets, and leading with a long-term view.

We’re not here for the short-term trade. We’re here to build generational change. One referral, one habit, one deposit at a time.

The One Stat That Still Moves Us

Sure, we could list the numbers. (We’ve got them.) But the one that still gives us goosebumps?

More than a million people now invest with EasyEquities.

That’s not just market growth. That’s a shift in how South Africans think about money, ownership, and possibility.

It means we’re building trust at scale. It means we’re not going back to “the way things were.” And it means that wealth is no longer a conversation reserved for the few.

What’s Next for EasyEquities?

More countries. More products. More owners.

But our goals aren’t just numeric. We want to keep helping people:

• Start small and stay consistent

• Grow from investors into full-spectrum owners

• See financial freedom as something personal and possible

And we're growing because people showed up for themselves, and for their future.

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EasyAny opinions, news, research, reports, analyses, prices, or other information contained within this research is provided by an employee of EasyEquities an authorised FSP (FSP no 22588) as general market commentary and does not constitute investment advice for the purposes of the Financial Advisory and Intermediary Services Act, 2002. First World Trader (Pty) Ltd t/a EasyEquities (“EasyEquities”) does not warrant the correctness, accuracy, timeliness, reliability or completeness of any information (i) contained within this research and (ii) received from third party data providers. You must rely solely upon your own judgment in all aspects of your investment and/or trading decisions and all investments and/or trades are made at your own risk. EasyEquities (including any of their employees) will not accept any liability for any direct or indirect loss or damage, including without limitation, any loss of profit, which may arise directly or indirectly from use of or reliance on the market commentary. The content contained within is subject to change at any time without notice. Past performance is not indicative of future results.