Running with Purpose: EasyEquities X Comrades Marathon Charity Drive

With the iconic Comrades Marathon just around the corner, EasyEquities is proud to announce our support for one of its official charities through the legendary Amabeadibeadi Charity Drive.

This month, as thousands of runners prepare to take on the ultimate human race, we’re joining in by helping raise funds and awareness for a cause that shares our passion for making a difference. This partnership is about more than just running – it’s about coming together to uplift communities, support meaningful initiatives, and make every kilometre count.

Every Step Counts – Backing a Legacy of Giving

The Amabeadibeadi Charity Drive has been an integral part of the Comrades Marathon since 1996. Thanks to the dedication of runners, volunteers, supporters, and sponsors, more than R76 million has been raised for six impactful charities. These organisations work tirelessly to transform lives, from providing education and healthcare to empowering vulnerable communities.

Nontuthuko Mashimane, who has been involved with the Comrades Marathon Association (CMA) for nearly a decade, has run Comrades for charity eight times and served on the CSI and Charities Committee for several years. She shares: “Being appointed Chairperson of CSI and Charities this year is both an honour and a privilege. I truly believe we must be the change we want to see in the world – and that we haven't truly lived until we've done something for someone who can never repay us. Our country needs us to care – and act – now more than ever.”

Whether you’re a runner, a supporter, or simply inspired by the cause, there’s a way for you to get involved and be part of this powerful movement for good. "For me it's called the ultimate human race and that is why we want this race to change the lives of our fellow South Africans as it changes so many lives of the runners that take part in it each and every year," Nontuthuko added.

Empowering Growth – On the Road and in Your Portfolio

Our Chief Enablement Officer, Carel Nolte – also a board member of the CMA – continues to champion change across both the financial and athletic spheres. As he often says, “True empowerment is about enabling people to realise the best versions of themselves – whether it’s reaching a financial goal or the finish line of a marathon.” It’s a belief that perfectly reflects our mission: to make investing and personal growth accessible to everyone.

Nontuthuko explains that CMA’s official charities do incredible work across South Africa, and that supporting them gives every runner’s journey deeper meaning. These include:

• Community Chest, which uplifts 6,000 under-resourced children under five in KwaZulu-Natal through early childhood development.
• CHOC, the only national organisation offering full support to children with cancer and blood disorders, and their families.
• HACT (Hillcrest AIDS Centre Trust), providing holistic HIV/AIDS care and support in communities along the Comrades route.
• Rise Against Hunger, tackling malnutrition through food relief, early childhood nutrition, and sustainable community projects.
• SANParks Honorary Rangers, who mobilise thousands of volunteers to protect South Africa’s national parks and natural heritage.

Through EasyEquities' Donate for Good feature, investors can support the Amabeadibeadi Charity Drive directly from the platform, making a real difference while investing in their financial future.

Many Comrades Marathon sponsors are listed companies with shares available on EasyEquities, including Mr Price, Coca-Cola, Toyota, and Southern Sun. Supporting the marathon – whether by running, donating, or investing – offers a unique opportunity to align your financial journey with your values.

Together, we can uplift the communities that need us most, making every step – and every share – truly count. To learn more about "Donate for Good," click here or below.