Sell or Borrow? What’s the Smarter Way to Access Cash?

Sell or Borrow? What’s the Smarter Way to Access Cash?
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You’ve built up your investments...now you need cash fast. Should you sell or borrow? The answer could grow your portfolio more than you think.

Life Happens
It’s a regular day. You're minding your own business, maybe scrolling through your EasyEquities app, admiring that R50,000 portfolio you’ve been steadily building. It’s a mix of ETFs, high-quality shares and you’ve done everything right.

Then boom. Life happens.

Your car breaks down. Your dog needs surgery. That “can’t-miss” investment opportunity pops up. Or maybe... you just need a break and want to go somewhere. Anywhere.

Whatever it is, you need R15,000 now. But your bank account is screaming, “Sorry, we only do debit.”

So what do you do? You look at your portfolio like it’s a piggy bank. “Maybe I should just sell some shares?”

Hold up. Before you hit that “sell” button, let’s slow it down for a sec.
Because while selling your shares is one way to get the cash you need, it’s not the only way. Depending on your goals and outlook, there may be another option that helps you access funds without giving up on your investments.

Let’s explore the two routes you can take, so you can choose what feels right for you.

  • Option 1: Sell some of your investments
    You get the R15,000 you need, no strings attached. Clean, fast, done.
    But your portfolio is now R15,000 smaller. That might mean less future growth, possible tax to pay, and the risk of missing out if the market rebounds right after you sell. Timing the market is tricky, even for pros.

  • Option 2: Borrow R15,000 against your portfolio using EasyCredit.
    You keep every cent invested, your shares keep doing their thing, and you get the cash. It’s a loan, yes, but it comes with a built-in growth engine: your portfolio has the potential to keep compounding in the background.

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Here’s What Happens Over 12 Months: Sell vs Borrow

Let’s look at a simplified, hypothetical example. Let’s say your portfolio is worth R50,000 and the market grows by 15% this year (which is pretty average for strong equity markets). Here's what that might look like if you sell vs borrow.

We’ll break it down step by step:

📌 Aspect 💸 Sell R15k 🏦 Borrow R15k (EasyCredit)
Immediate cash ✅ Yes – you get R15k from selling shares ✅ Yes – you get R15k through a loan
Portfolio value at start R50,000 R50,000
Value after transaction R35,000 left invested (after selling R15k) R50,000 still fully invested
Market growth (15%) +R5,250 (growth on R35k) +R7,500 (growth on R50k)
Loan interest ❌ None -R2,062 (interest at 13.75% annually)
Loan repayment ❌ None R15,000 due at the end of 12 months
Portfolio reinvestment ✅ You could reinvest the R15k if you wanted later ❌ No need—you never sold anything
Ending portfolio value R55,250 R57,500
Net gain R5,250 total R7,500 growth – R2,062 interest = R5,438 net gain
Capital gains tax? 🧨 Possibly – you sold shares 🚫 No – nothing was sold
Disclaimer: This is intended for informational and illustrative purposes only and should not be construed as financial advice. This example assumes 15% market growth which may not occur. Before making any investment decisions, it's crucial to conduct your own research, consider your risk tolerance, and remember past performance doesn’t guarantee future returns. 

Wait… What Does All This Actually Mean?

  • Both options give you cash now. That’s the easy part.

  • But when you sell, your investment base shrinks to R35,000, so your potential growth also potentially shrinks.

  • Borrowing with EasyCredit means you keep the full R50,000 invested, so your growth is potentially higher.

  • Yes, you pay interest on the loan (R2,062), but your extra growth (R7,500 vs R5,250) still leaves you ahead.

  • And when the loan’s paid off in 12 months, your portfolio is still intact, there's no need to “buy back in.”

  • Oh, and you avoid capital gains tax, which can eat into profits if you sell.
So even though borrowing has a cost, it has the potential to leave you with more money overall and a bigger portfolio that keeps growing. Of course there's no guarantee of that; no one can predict what the market will do. Always do your research when you're considering buying or selling in your portfolio.

What is EasyCredit Anyway?

It’s a loan that’s backed by your investments.  You don't need to sell a thing. You can borrow up to a third of your portfolio (capped at R300k), and repay it over 12 months. Interest is prime + 3%, paid monthly. You settle the original loan amount at the end.


If you’re confident about your portfolio and your ability to repay the loan, it’s basically turning your investments into a financial lifeline.

Why Staying Invested Can Potentiall Pay-Off
  1.  Markets are moody. What if you’re forced to sell during a dip? You lock in a loss and miss the rebound. With borrowing, you can stay in the game.

  2. EasyCredit has the potential to allow that compounding continue.

  3.  Selling your shares can trigger capital gains tax. Borrowing? No sale, no tax.

 A Smart Tool But Still a Loan
Let’s be upfront: while EasyCredit can be a powerful way to access cash without selling your investments, it’s still a loan and it comes with responsibilities.


Here’s what you need to know:
  • You’ll pay interest.

  • The full amount must be repaid in 12 months.

  • Your portfolio acts as collateral for the loan. If its value drops significantly, EasyEquities may partially or fully liquidate your investments to recover the outstanding amount. This could result in the sale of your assets at an unfavourable time, including during a market downturn.

  • Borrowing against your investments involves risk. Make sure you understand the repayment terms, interest charges, and potential consequences before proceeding.

  • Declines in the value of pledged securities can trigger margin calls or forced liquidations, potentially at unfavorable prices. This may lead to losses or shortfalls if collateral becomes insufficient.

So don’t borrow recklessly. Don’t use it to fund your next shopping spree or a second air fryer. Use it with intention.

EasyCredit Carousel 1-1


When Borrowing Makes Sense

Using EasyCredit can be a smart financial move if you meet the following criteria:
  • You have a strong, diversified investment portfolio
  • You believe the market will grow over the loan period
  • You’re able to cover monthly interest payments
  • You have a clear plan to repay the full loan within 12 months
  • You want to remain invested and stick to your long-term strategy

In short: use EasyCredit as a tool, not a shortcut. When used wisely, it can help you manage short-term needs while keeping your long-term goals on track.


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Any opinions, news, research, reports, analyses, prices, or other information contained within this research is provided by an external contributor as general market commentary and does not constitute investment advice for the purposes of the Financial Advisory and Intermediary Services Act, 2002. First World Trader (Pty) Ltd t/a EasyEquities (“EasyEquities”) does not warrant the correctness, accuracy, timeliness, reliability or completeness of any information (i) contained within this research and (ii) received from third party data providers. You must rely solely upon your own judgment in all aspects of your investment and/or trading decisions and all investments and/or trades are made at your own risk. EasyEquities (including any of their employees) will not accept any liability for any direct or indirect loss or damage, including without limitation, any loss of profit, which may arise directly or indirectly from use of or reliance on the market commentary. The content contained within is subject to change at any time without notice

Any opinions, news, research, reports, analyses, prices, or other information contained within this research is provided by an employee of EasyEquities an authorised FSP (FSP no 22588) as general market commentary and does not constitute investment advice for the purposes of the Financial Advisory and Intermediary Services Act, 2002. First World Trader (Pty) Ltd t/a EasyEquities (“EasyEquities”) does not warrant the correctness, accuracy, timeliness, reliability or completeness of any information (i) contained within this research and (ii) received from third party data providers. You must rely solely upon your own judgment in all aspects of your investment and/or trading decisions and all investments and/or trades are made at your own risk. EasyEquities (including any of their employees) will not accept any liability for any direct or indirect loss or damage, including without limitation, any loss of profit, which may arise directly or indirectly from use of or reliance on the market commentary. The content contained within is subject to change at any time without notice.

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