FinMeUp on Xero


Accounting software made for small businesses: Xero’s online accounting software lives in the cloud, which allows small business to automate everyday business tasks, update financials, thus allowing businesses to operate from anywhere.

Some of their products include:

  • Invoicing
  • Accepting payments
  • Inventory management
  • Information security
  • Bank reconciliations
  • Expense tracking
  • Managing tax obligations

The list goes on.

In business and in operating a business, these are all needs.

Xero operates in various countries, with the main areas being Australia, New Zealand and the UK. 
Some important fundamentals to consider:

  • Current share price = 93.32 AUD (23 July 2020).
  • Share price performance year-to-date = +46.25%.
  • Revenue increased 30% for the year ending 31 March 2020.
  • Subscribers also increased by 25%, reaching 2.285 million.

They have shown growth in all regions they operate in, which include the above locations as well as: North America, Singapore, Malaysia and South Africa.

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In my opinion Xero is a solid company and has shown that over the years. I think global lockdowns and the closure of businesses world-wide will affect them in the short term, but markets are forward thinking.

I like the space they operate in and see its long term potential - especially as their business model allows easy and simplistic scalability. They are also in the business of helping entrepreneurs grow their businesses, which fits in with my personal vision: when you invest in a company, you become part of the company.

Xero’s software makes all of the above-mentioned products simplistic and easy to use, and when you are running a business you need the products they offer. Personally, I know a lot of business owners that have moved the above-mentioned operations from Sage to Xero.

In the short term, I think Xero might be affected by the global economic downturn, so I won’t be surprised if they experience a small pullback.

I am a long-term investor. I don’t care about short term volatility, so I will be buying Xero shares with a long-term perspective because I believe this is a company that will weather the storms.

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Higgo van Biljon
Easy user, Founder & CEO FinMeUp

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Any opinions, news, research, reports, analyses, prices, or other information contained within this research is provided by Higgo van Biljon, Founder and Chief Executive Officer of FinMeUp as general market commentary, and does not constitute investment advice for the purposes of the Financial Advisory and Intermediary Services Act, 2002. First World Trader (Pty) Ltd t/a EasyEquities (“EasyEquities”) does not warrant the correctness, accuracy, timeliness, reliability or completeness of any information (i) contained within this research and (ii) received from third party data providers. You must rely solely upon your own judgment in all aspects of your investment and/or trading decisions and all investments and/or trades are made at your own risk. EasyEquities (including any of their employees) will not accept any liability for any direct or indirect loss or damage, including without limitation, any loss of profit, which may arise directly or indirectly from use of or reliance on the market commentary. The content contained within is subject to change at any time without notice.