Kogan: kings of diverse business

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Kogan.com is a company listed on the ASX exchange (Australia). The company comprises of retail and business services such as Kogan Retail, Kogan Mobile, Kogan Internet, Kogan Insurance, Kogan Health and Kogan Travel.

Their main service areas are Australia and New Zealand. Kogan.com can be seen as Takealot.com in South Africa, but on steroids, due to them having diversified into various markets.

Their businesses consist of:

Kogan Retail – The website similar to Takealot.com where consumers can buy various household items.
Kogan Mobile – A prepaid mobile service allowing consumers to purchase airtime and data.
Kogan Internet – The company’s internet service provider division.
Kogan Insurance – Kogan offers various types of insurance such pet insurance, life insurance, car insurance and more.
Kogan Health – This is Kogan’s medical aid division.
Kogan Travel – This division focuses on travel and acts as a travel agent website on which consumers can book luxurious holidays.
Kogan Money – The company’s financial service division which provides credit and home loans to consumers.
Kogan Cars – A website which allows consumers/dealers to buy and sell cars. Similar to Cars.co.za and Autotrader.
Kogan Energy – The energy utility side to Kogan.com.

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So, looking back on this list you might be wondering is there anything Kogan.com does not do?

It is clear that this company has various income streams due to its extreme diversification into various markets aiding its survival in current times. In volatile markets, diversification is king.

Kogan’s share price is currently trading at $20.80 AUD, with a market cap of 2.2 which is considered to be relatively small. Which means that there is definitely opportunity for long term growth if executed well.

The year-to-date performance has been great, up 175%, which is massive. I would love to see a pullback for a better buying opportunity, but sometimes with great companies it doesn’t happen often.

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Being so diversified makes it quite tricky to understand the business fully, yet, it makes it a well-diversified investment.
I will be investing in Kogan.com for the long term.

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Higgo van Biljon
Easy user, Founder & CEO FinMeUp

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Any opinions, news, research, reports, analyses, prices, or other information contained within this research is provided by Higgo van Biljon, Founder and Chief Executive Officer of FinMeUp as general market commentary, and does not constitute investment advice for the purposes of the Financial Advisory and Intermediary Services Act, 2002. First World Trader (Pty) Ltd t/a EasyEquities (“EasyEquities”) does not warrant the correctness, accuracy, timeliness, reliability or completeness of any information (i) contained within this research and (ii) received from third party data providers. You must rely solely upon your own judgment in all aspects of your investment and/or trading decisions and all investments and/or trades are made at your own risk. EasyEquities (including any of their employees) will not accept any liability for any direct or indirect loss or damage, including without limitation, any loss of profit, which may arise directly or indirectly from use of or reliance on the market commentary. The content contained within is subject to change at any time without notice.

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