Breaking Barriers: Tips from Women Who Invest 💁‍♀️

Are you ready to break some barriers? We've got some amazing insights to share from the women at Purple Group. They're sharing their best investment decisions and top investing tips, so get ready to be inspired and empowered! Whether you're new to the stock market or building your portfolio, there's always something to learn from these women bringing their A game.

Let's dive into their stories and strategies for maximizing your investments.

1. Jessica Maluleke, Head Of Client Experience

My best decision would be investing in Satrix 40 ETF and Purple Group shares shares. It's important for you to understand WHY you are investing and read as much as you can. Investing can be intimidating but making time to read has really helped me. 

2. Jacs Leagogo, Senior Legal Advisor - APAC

Investing in equities early is the best investment that I have made.  Having a focused portfolio of 3 to 4 reputable companies; having the discipline of when to buy, add, hold or sell; and understanding market cycles have helped me enjoy my investment journey. While investing in equities is really my first love, I also believe that one should maintain a healthy portfolio allocation to include fixed-income securities and cash.  Start early, do your homework, and go for volume 😊

3. Sascha Graham, VP of Legal

What is the best investment I’ve ever made? Other than a good sunscreen? My blood is purple, so I am a very happy Purple Group investor and employee. I also love the Satrix Top40 ETF, Satrix Divi ETF and Satrix Value Equity ETF. PS: Not financial advice, just the stocks I love. Typically investing is seen as something men do but as a woman, just start. Educate yourself, empower yourself and encourage the women around you to start investing. 

4. Lebogang Ramogale, Finance Administrator

Best investment I’ve ever made: Investing in Satrix ETFs (Top40, Divi, Indi, MSCI World) in a TFSA account. In the long term, this has delivered good returns for me. The limitations and benefits of a TFSA account have taught me discipline when it comes to saving and investing. So with that being said also have patience; its an investment and investments are long term.

My tip is just start! Even if you have a little, the little you invest today will most likely grow in the long run, so with that being said also have patience, its an investment and investments are long term. If you’re unsure where to start, ETFs are a good consideration. They offer diversification and are less riskier than investing in one stock. If you want to buy an individual share I always say, ”invest in the brands that you love!”

Always buying yummy cakes from Woolworths? Then why not try buy a Woolworth share 😃
 

5. Tracey Green, Treasury Manager & Special Projects

My best investing decision is investing in EC10. My top tip is to decide on your own strategy and what works for you, but make sure you read and do your research. If you are just starting out, start with low-risk stocks (stocks that don’t fluctuate as much) or Exchange Traded Funds (ETFs). These funds track the performance of the underlying companies, a good way to get into the game and learn more as you go. Practice makes perfect - but the market does go up and down all the time. Don’t sell out, ride the wave for the long-term gains!

6. Linda Buytendorp, HR Business Partner

I’ve always had a keen interest in properties, so I get really excited about all the opportunities that are available right now to invest in properties and as a person with a more conservative risk appetite this is the type of investment that just makes sense to me.
 
Keep a “long term” mindset when it comes to investing and ask yourself what you need to do to make the most of your investments in the long term (and then do it!).
 

7. Ntombifuthi Dube, Team Leader - Training & Development Client Experience

My most precious investments are Satrix ETFs in my TFSA. My risk appetite is not that great so ETFs have been my most comfortable playing field. This allows me to dip into a little bit of everything. I am also loving my BMW shares in my Euro Wallet.
 
Start now, its easier on EasyEquities. Don’t put all your eggs in one basket. Use the RA and TFSA offerings to your advantage.

9. Sithembile Kunene, Emperor Asset Management and Managed Products Specialist 

What is the best investment I’ve ever made? It's investing in MSCI World. It gives an investor an exposure to global markets. It is aggressively managed and is a pure equity fund. It tracks shares like Apple, Amazon , Tesla and Microsoft - all you need to do is look at their charts to see how these shares have grown in the last few years.
 
Start now. The sooner you start the power of investment returns will be on your side.

9. Nicola Comninos, Chief Risk Officer

Setting up an investment club in 2005 right at the start of my career with a bunch of my female friends which we fondly called the Hot Orange Investment Club was one of the best things I've done. We invested what we could put away, anything ranging from R100 to R1000 monthly and we rotated the responsibility of choosing what to invest in. We chose to limit our investment universe to exchange traded funds (ETFs) and later on also added exchange traded notes (ETNs). By the time we closed the club we had all opened our own share trading accounts, have had loads of fun getting to understand markets together and the key take away was diligently putting money away every month, spreading your risk by investing in a variety of ETFs and ETNs, never take yourself too seriously and make investing fun. 
 
It’s never too late to start. Look at investing as investing in yourself. Making your money work for you. Working smarter, not harder. Invest at least 20% of your disposable income in yourself, invest it in the most tax efficient and low-cost vehicle, such as a pension fund, retirement annuity or a tax-free savings or investment account. And don’t worry about knowing too much about markets, if you’re unsure where to start, invest in a diversified fund, such as an exchange traded fund, just start, and invest in yourself first.

10. Carly Barnes, VP of Brand

The best thing I have done for my portfolio is to invest in ETFs in my Tax Free Savings account. I make it my goal to hit the annual R36 000 limit every year, knowing that I wont be taxed on any of the profit I make or dividends I get. I'm a big fan of the Satrix MSCI World and the Satrix Top 40 in my TFSA - by having these two ETFs in my portfolio I know I'm getting exposure to offshore and local stocks, keeping me well diversified. I've then added ETFs from a few other categories like dividends, emerging markets and industries I'm interested in. But I keep my selection relatively small. Only about 10 ETFs make up my whole TFSA portfolio. That way its easy for me to manage and I don't get swept away easily by trends that come and go.

My top investing tip is to do a little research and then stick to your guns. The markets go up and down all the time - don't get caught in the hype. If you pick your investments with good reasoning to begin with, stay committed. Over time you're likely to see the benefits. Checking your account every day can make you go crazy and want to impulse sell.

Looking to start your investment journey, but don't know where to begin?

Join us at our event with 100 Women in Finance, where we will explore four ways to approach investments - DIY portfolio construction, managed funds, cryptocurrencies, and property or real estate. Our panelists will guide you through the nuances of each asset class, how they operate within the market, and how to maximize your investment strategy.

Register for the event and you'll be eligible for mentoring sessions. After the presentation, network with colleagues and enjoy lively music at the Gin Bar. Don't miss out on this exciting opportunity on Tuesday, April 18th, 2023, at 5:30 PM (SAST).

Please note that you must first become a member of 100WF before applying to attend the event.

New to investing and want to know more about the latest market news?

Check our latest research articles and blogs

Whether you're a beginner or an experienced investor, you're sure to find something valuable in this all-star lineup. So, buckle up and get ready to learn from the best because these tips are absolute gold!

Can Diversification Protect BP’s Business and Dividend? A company that once had the word “petroleum” in its name is looking to be a key leader in whatever comes next for energizing transportation.

A potential future to celebrate? Analysts expect Heineken will grow its earnings by around 13.5% annualized over the next five years, with a pay out between 30%-40% of its net profit.