Gold prices have continued their strong rally, recently reaching a record high of around $3,500 per ounce. The rally is largely driven by heightened global economic uncertainty.
Investors have been turning to gold as a safe-haven asset, reinforcing its role as a store of value during times of instability. With concerns around trade tensions, policy decisions, and shifting economic growth patterns, the appetite for gold has surged, pushing its price steadily higher.
Geopolitics and Policy Fuel Gold’s Rally
One of the key drivers behind the rally is the broader geopolitical environment. Trade disputes, particularly those stemming from U.S. policies, have disrupted global markets and increased risk aversion. When economic or political conditions appear unstable, investors often seek shelter in assets that retain value regardless of market turmoil, and gold has long been a reliable option. The uncertainty surrounding U.S. tariffs, along with the fallout for global trade flows, has intensified this trend, further boosting demand for the precious metal.
Monetary policy expectations have also played a central role in gold’s ascent. Analysts point to the likelihood of interest rate cuts by the U.S. Federal Reserve as a major factor lifting prices. Lower interest rates reduce the opportunity cost of holding non-yielding assets like gold, making it more attractive to investors.
Additionally, questions over the Fed’s independence have added to unease in financial markets, strengthening the case for gold as an alternative to traditional investments tied closely to government or central bank stability.
Outlook
Looking ahead, analysts expect the rally to continue. J.P. Morgan has raised its price targets, citing a structural shift in demand and geopolitically influenced pricing dynamics. “We remain deeply convinced of a continued structural bull case for gold,” said Natasha Kaneva, head of Global Commodities Strategy at J.P. Morgan.
The bank now expects gold prices to average $3,675 per ounce by the final quarter of 2025, with the potential to rise toward $4,000 per ounce by the second quarter of 2026. For investors, this reinforces gold’s appeal as both a defensive asset and a source of potential long-term gains amid ongoing global uncertainty.
Source: J.P. Morgan
Investing in Gold
Investors could access the benefits of the gold rally through both ETFs (Exchange Traded Funds) and stocks. ETFs offer a straightforward way to track the metal’s price performance, while mining stocks provide an opportunity to participate in the profitability of gold producers. As gold prices strengthen, these companies often enjoy rising revenues and improved cash flow, which can translate into stronger returns for shareholders.
Investors can also use the EasyEquities AI Basket to build a diversified portfolio of mining companies, with the Australian market offering a broad mix of junior explorers, mid-tier developers, and established global miners.
FYI - Gold mining companies and ETFs that qualify as collateral for an EasyCredit loan let investors unlock capital while keeping their shares. By borrowing up to 33% of qualifying investments, investors could take advantage of the rising prices and potential growth, allowing them to leverage their portfolio for additional opportunities and spending.
Conclusion
As the rally continues, investors should watch interest rate trends and geopolitical tensions, as both heavily influence gold prices. Lower rates and rising uncertainty could sustain momentum, while policy shifts or easing risks may slow the rally. Monitoring these factors will be key to making informed decisions across gold ETFs and mining stocks.
Sources – EasyResearch.
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Any opinions, news, research, reports, analyses, prices, or other information contained within this research is provided by an employee of EasyEquities an authorised FSP (FSP no 22588) as general market commentary and does not constitute investment advice for the purposes of the Financial Advisory and Intermediary Services Act, 2002. First World Trader (Pty) Ltd t/a EasyEquities (“EasyEquities”) does not warrant the correctness, accuracy, timeliness, reliability or completeness of any information (i) contained within this research and (ii) received from third party data providers. You must rely solely upon your own judgment in all aspects of your investment and/or trading decisions and all investments and/or trades are made at your own risk. EasyEquities (including any of their employees) will not accept any liability for any direct or indirect loss or damage, including without limitation, any loss of profit, which may arise directly or indirectly from use of or reliance on the market commentary. The content contained within is subject to change at any time without notice.
Any opinions, news, research, reports, analyses, prices, or other information contained within this research is provided by an employee of EasyEquities an authorised FSP (FSP no 22588) as general market commentary and does not constitute investment advice for the purposes of the Financial Advisory and Intermediary Services Act, 2002. First World Trader (Pty) Ltd t/a EasyEquities (“EasyEquities”) does not warrant the correctness, accuracy, timeliness, reliability or completeness of any information (i) contained within this research and (ii) received from third party data providers. You must rely solely upon your own judgment in all aspects of your investment and/or trading decisions and all investments and/or trades are made at your own risk. EasyEquities (including any of their employees) will not accept any liability for any direct or indirect loss or damage, including without limitation, any loss of profit, which may arise directly or indirectly from use of or reliance on the market commentary. The content contained within is subject to change at any time without notice.
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