5 EasyEquities Tools You’re Not Using (Yet)

Think you’ve seen all the platform can do There’s so much more waiting for you.

Most investors log in, buy a share or two, maybe monitor a price chart like it’s an ex’s Instagram story, and log out feeling financially responsible. And there’s nothing wrong with that. But beneath the big, shiny “Buy” button lives an entire ecosystem of features designed to give you more control, more speed and more intention in how you invest.

The interesting part? Many of these tools are already being used heavily by investors who are clearly thinking beyond surface-level decisions.

Let’s start with the one that made the most noise.

The Advanced Filter

When the Equity Filter launched on InvestNow, we expected curiosity. What we didn’t expect was 38,005 uses in the first week alone.

And what were investors searching for?

The top five most-used filters were:

• Dividend Yield (≈45% of all usage)
• Return on Equity (ROE)
• Return on Invested Capital (ROIC)
• Price to Earnings (P/E)
• Return on Assets (ROA)

These five metrics accounted for nearly 85% of all advanced search activity.

This tells us something important about how South African investors are thinking. You’re screening for profitability, capital efficiency and value.

Stitch Integration: Funding, Minus the Admin Energy

With Stitch integration, you can deposit instantly using Apple Pay, Samsung Pay or Google Pay. No “Did I put the right deposit reference?” spiral. Just tap, confirm and carry on with your life.

When funding is this smooth, consistency stops feeling like effort. And consistency, as it turns out, is where most investing wins are built.

EasyFX: Global Investing, Without the Waiting Game

EasyFX now settles transfers every single hour, a major upgrade from the previous wait times of up to 12 hours. That means when you spot an international opportunity, you can act with far less delay.

A new agreement with our banking partner secured a 59% cost saving on exchange rates, and those savings are passed directly on to you. More of your capital goes into your investment, not into conversion costs.

EasyFX allows you to seamlessly move funds between ZAR and USD, AUD, GBP or EUR, and back again just as easily. Please note that EasyFX is only available to South African citizens over the age of 18.

Donate for Good: Capital With Intention

Where else can you build your portfolio and boost your karma at the same time?

Investing doesn’t have to be all charts, ratios and serious faces. The “Donate for Good” feature lets you contribute to featured charities directly while purchasing shares, which means you can grow your wealth and support causes you care about in one smooth move.

Turns out, building capital and doing good are not opposing ideas. In fact, they work quite well together.

AI-Powered Investment Baskets: Big Ideas, Built Faster

If you’ve ever thought, “I want exposure to renewable energy,” or “I’d like a basket of high-dividend shares,” you no longer need to build that from scratch..

AI-powered investment baskets allow you to create customised groupings of shares based on themes or ideas .It's a great way to use informed data to diversify quickly.

Make the Most Out of It

The platform was never just a place to buy shares.

It’s a toolkit. A control panel. A system designed to reward consistency and intention.

The features were always there, you were simply growing into them.

And now?
You’ve unlocked what’s next.

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Any opinions, news, research, reports, analyses, prices, or other information contained within this research is provided by an employee of EasyEquities an authorised FSP (FSP no 22588) as general market commentary and does not constitute investment advice for the purposes of the Financial Advisory and Intermediary Services Act, 2002. First World Trader (Pty) Ltd t/a EasyEquities (“EasyEquities”) does not warrant the correctness, accuracy, timeliness, reliability or completeness of any information (i) contained within this research and (ii) received from third party data providers. You must rely solely upon your own judgment in all aspects of your investment and/or trading decisions and all investments and/or trades are made at your own risk. EasyEquities (including any of their employees) will not accept any liability for any direct or indirect loss or damage, including without limitation, any loss of profit, which may arise directly or indirectly from use of or reliance on the market commentary. The content contained within is subject to change at any time without notice.